Research from University College London shows it takes an average of 66 days to form a lasting habit — not the commonly cited 21. Most programs stop too soon, which is exactly why habits don't stick.

Happiness Hygiene is built around the real science of behaviour change, drawing on the work of habit researchers like James Clear (Atomic Habits) and Gretchen Rubin (The Four Tendencies), and grounded in positive psychology as taught in The Science of Well-Being — the most popular course in Yale University's history.

We start with a deep-dive session to understand your existing routine, your environment, and what's gotten in the way before. Together we build a Happiness Hygiene practice around your real life — not an idealised version of it.

From there, we check in daily via text so that when unexpected obstacles come up (and they will), you have someone in your corner to help you navigate them. A mid-point call at the end of week one lets us review and refine. A closing one-on-one at the end of week two ensures your foundation is solid before the next phase begins.

What's included:

• 1 × 60-minute deep-dive session

• 1 × 30-minute mid-point review call

• 1 × 30-minute closing one-on-one

• Daily text check-ins for 14 days

Once your personal practice is established, you join a weekly group call with others on the same journey. Sessions run every seven days through to day 63.

Science consistently shows that surrounding yourself with people practising your desired behaviours is one of the most powerful predictors of long-term success. The group isn't just support — it's evidence that this is possible, and it accelerates your own results.

Daily text check-ins continue throughout the full 66 days, so you're never left to figure it out alone.

What's included:

• 8 × weekly group coaching calls

• Daily text check-ins through to day 66

• A group of people who are doing the same work

By day 66, you won't need the program anymore — and that's the point. You'll have the habit, the tools, and the lived experience of being someone who follows through. What comes next is simply continuing what you've already built.

The community you've been part of doesn't disappear when the program ends. You'll stay connected with people who understand the practice and the work it took to get there — people who will keep showing up in your corner long after the 66 days are done.

What's included:

• Lifetime access to a private Facebook community

• The tools and system to maintain your practice independently

• A happiness habit that's genuinely embedded in your daily routine

• A personalised system built around how you actually think and live

• The tools to recognise and overcome the obstacles that typically derail even the most motivated people

• Lifetime access to a private community — to share challenges, celebrate wins, and stay connected long after the program ends

• Proof that you are someone who can follow through

$397

This isn't a course you watch alone and forget. It's a guided, supported, human experience — and at the end of it, you'll have proof that you are someone who can do this.

Inclusions summary:

• 3 × private one-on-one sessions

• 8 × weekly group coaching calls

• 66 days of daily text check-ins

• Lifetime community access